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I remember about ten years ago, discussions with several different animators who they were getting tired of Disney musicals. They wanted to do more adult-oriented films, like the Japanese were doing. And in anime, the characters just don’t break out into song. They even tried putting the burden on the audience, saying the (then) waning box office was because audiences were getting tired of kiddy musicals and wanted something different.
That onus was as misguided as their bosses who claimed that the success of Toy Story and failure of Treasure Planet meant that audiences wanted more CG - instead of, oh I don’t know, better stories and more engaging characters.
But instead of a healthy sprinkling of musicals, adult-oriented dramas, and kid films, we lost the musical altogether. And ironically, it was at a time when the live-action musical was about to make a surprising comeback. Were studios simply filling a void?
There was a time when the songs from an animated film were as well-known as the film itself. Audiences love singing along, and studios loved selling as many soundtracks as home videos. So what happened? I think the artists themselves just got burnt out. Well, let’s hope they’ve recovered.
I think the time has come for musicals to make a come back in feature animation. It would be fresh, exciting, and no one is really doing it. And by musical, I don’t mean memorable songs - like You’ve Got A Friend In Me or one-off numbers like Move It in Madagascar. I mean characters dancing and singing the songs themselves in order to push the story forward.